Unfamiliar Content Model
Understanding what content is valuable to your user’s at any given time in their use of a tool is tough work. It doesn’t help when the content model is a unfamiliar subject, like contract and case law. But pile on that this subject matter is for a completely different judicial and legislative system than you learned growing up. But you manage and utilize the subject matter experts around you to gain empathy and a necessary level of expertise with that content, in order to efficiently deliver valuable content.
Guiding Users to Important Content
The previous search engine, suffered from an inability to properly surface contextually relevant information for search results. Or, users didn’t understand what made one result more important than another. Moreover, for an individual search query, users needed to dig deep into individual search results in the hope that they will find the relevant content to their search query once arriving to a content page. This was one of the biggest pain points for users.
Streamlining the Design Process
The cost of producing applications at this company was astounding, astronomical even. Partly because stakeholders didn’t have proper guidance through the digital product lifecycle, and partly because the amount of documentation that was traditionally produced each and every project included hundreds of pages of annotated wireframes and PSD mockups.